Where is THAT photo? 7 Steps to Building your Photo Bank

As the timeless saying goes… “a picture is worth a thousand words.”  Not only do photos communicate information and emotions, they grab and focus attention.Woman taking a landscape photograph with a digital photo camera

But how do you build a bank of photos?

And how do you do it so they are easy to find?  Because you see… even if you take great photos you must be able to find them.

Read on!

Make a list of photos you need.

Think about the different aspects of your business.  Do you have photos about each of those areas?  For example, you may have a small farm and sell beef, pork, chickens and eggs direct to your customers.  Do you have photos of each type of animal?  Or do you tend to only have photos of the cows?

If you are a holistic nutritionist – do you have photos of ingredients as well as finished recipes you recommend?  What about photos from classes you teach?

If you are having an event, think ahead to the types of photos that would make promoting next years’ event even easier.

Start a list and work on collecting these photos.

Take photos throughout the year.

It’s really hard to take photos of vegetables in the snow.  (Well unless you are a year round gardener….)

During busy times, carry a camera with you to make it easy to snap pictures or assign someone to take photos.

And don’t forget the winter months.  Although we tend to minimize pictures of snow and ice – they can be very beautiful and can come in handy when explaining how weather affects your particular business.

Take a variety of photos – close ups, landscape shots and more!

It can be very hard to predict what photos you may need in the future.  Many website designs incorporate wide landscape shots.  In other spots a tall and skinny photo may work better.  Keep this in mind and mix up the perspective of your photos.

Take lots!

Today with digital devices we can see what our photos look like immediately.  But it can be hard to see subtle problems.

Often a strange look on someone’s face, a mess in the background or an odd reflection will go unnoticed until you look at the larger picture.

In addition to taking lots, also take the pictures at slightly different angles to provide you with a variety of options.

Higher quality is better.

If you are using a camera or mobile phone to take pictures be aware of the quality.  Often these photos look great on small screens but when used in other applications such as brochures and websites, the lack of quality becomes evident.  It’s always easier to start with a large photo and make it smaller for marketing materials.

Have a designated camera to take pictures.

Designating a camera for your business pictures helps ensure the photos stay in your hands.  When your intern or staff member moves on, they won’t be moving on with photos of your farm or business on their cell phone.

This leads me to my next tip…

Make sure photos get saved to a central location.

Have a designated storage location for photos.  It could be a specific computer, or a portable hard drive.  When you need photos in the future they will be easy to find.

Setting up folders to organize the photos is also essential.  Use folders and sub-folders with names that reflect the photos they contain.  For example, Jan 2014 Canning Workshop.  Photos can be organized by date, topic or other category as long as it is easy to understand and is consistent.

Don’t forget to save photos even if they have already been posted to your Facebook page.  Some day you may want that image for your e-newsletter or other purpose.

Last but not least, be sure to back up your photo files!


Following these steps takes extra time, but when you need photos again in the future, you’ll enjoy having a wide variety to choose from.

Happy clicking (and storing)!


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