Ready, Set, Germinate!

If you reflect over the past year, how did you make decisions and promote your business?  Did you often find yourself stressed and unsure of what to do?  Did you try to ignore marketing and then found yourself scrambling and reacting?

When you react to things it often creates inconsistent marketing and can be very costly.  When you take time to plan ahead it is less stressful, you’ll make better decisions and be more effective at reaching your goals.

Just as seeds need water, oxygen and the right temperature to germinate, you need a plan in place to help your business grow.

What I often find is that green inspired business owners simply don’t have a plan.  They have an idea of what they would like to achieve but never solidify it by writing it down.  The problem is that without a plan on how to make that idea work it never happens and is doomed to failure.

Planning doesn’t need to be scary.  You don’t need to spend weeks and have a 25 page document at the end.

Here are 4 steps to creating a plan.
  • Set a revenue goal.
  • Decide what you need to do to reach that revenue goal.  How much produce will you need to sell?  How many workshops will you need to offer?
  • Schedule in the revenue generating activities on your calendar.  In which months will you sell your product?  When will your workshops take place?
  • Decide on how you will promote your product or service.  If you need to sell pumpkins in October – what promotional efforts will you need to do before October?  If your workshops will take place on April 15th – when will your promotional flyers be ready?  When will you start promoting it through your e-newsletters?
Need more tips?

Want to build up some energy and motivation to tackle planning?  Join me for a free teleseminar on December 11th on this topic.  Visit the events page or click here to register. 

By the end of the call you’ll have started your plan for 2013 using a template I provide.

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