An Easy to Fix Error Driving Traffic Away From Your Website

Have you ever had the experience where you are looking around a website, you click a link to find out more about a certain recipe, product or upcoming event – and then…. Huh? What happened to the original website I was on? How did I lose that website as an option?… What was their name?

→ Continue reading: An Easy to Fix Error Driving Traffic Away From Your Website

Early Bird Pricing for Workshops – 6 Things to Consider

Early bird pricing is just one way to encourage customers to sign up for your workshop at the beginning of your promotional cycle, rather than waiting until the last minute. Early registrations provide an influx of revenue to help cover costs and make planning easier for the actual event. They are also an indicator of → Continue reading: Early Bird Pricing for Workshops – 6 Things to Consider

7 Blog Ideas for Green Businesses

Stuck on what to write about next for your blog? Consider these questions and let the ideas flow!

 

1 – Why do you do what you do?

Did you experience an illness or health concern that got you started? Was there a specific childhood experience or tradition that you loved? Be personal, but then → Continue reading: 7 Blog Ideas for Green Businesses

Green Business Owners – Tell Your Story!

Are you a passionate, determined individual that has started a business offering a green product or service?

Perhaps you have created a line of toys made from recycled materials, or skincare products without chemicals. Perhaps you provide permaculture landscape design consultations, or teach canning workshops.

As a green business owner you face unique challenges.

Your → Continue reading: Green Business Owners – Tell Your Story!

Ideas to Freshen Up Your Website!

When a visitor arrives at your website you want them to be intrigued and impressed. You want them to be ‘eggcited’…. (Sorry couldn’t resist.)

You don’t want them thinking… “Are they out of business?” “They haven’t posted on here in months!” Keep your website fresh with these ideas.

Make sure you can do updates yourself. → Continue reading: Ideas to Freshen Up Your Website!

Tips to Help You Get the Website You Need

Your website is the foundation of your online presence. It’s also a significant investment of time and money. Here are some tips to help ensure you get the website you want.

Before you hire a web developer, put together a “creative brief.”

Generally, website developers are not mind readers so it is important to think → Continue reading: Tips to Help You Get the Website You Need

Getting Ready For Your Trade Show Display

You’ve made the decision and signed the contract to be an exhibitor at an upcoming event. To increase your success keep the following in mind.

Be recognizable and branded.

Display your company name or preferably your logo prominently. Ensure your booth reflects the style and feel of your brand as well as the colouring. → Continue reading: Getting Ready For Your Trade Show Display

How To Identify Your Customer…and Target Your Marketing To Capture Their Attention

Don’t make the mistake of not defining who your target customer is.

But I have no idea where to start!

Consider it a work in progress. Is your business relatively new? Start by writing down your best estimate of who your customer will be. Decide on the basics, will they be male or female? Age → Continue reading: How To Identify Your Customer…and Target Your Marketing To Capture Their Attention

Should You Sign Up For A Tradeshow Booth?

Making a decision on whether to participate in a conference or trade show can be difficult. Organizers may show you charts outlining all of the amazing benefits. You may feel pressured to respond because of an early bird deadline that is about to expire. There are only x number of spots left and you → Continue reading: Should You Sign Up For A Tradeshow Booth?

3 Ways Your Accountant Can Help You Market

Did you know that your revenue and expense records can help you market your product or service?

Due to government requirements most small businesses like yourself keep detailed records about your finances. But these records can be used for more than filing your taxes.

Here are 3 ways you can use your financial records → Continue reading: 3 Ways Your Accountant Can Help You Market