Photo and Video Tips

The statement “a picture is worth a thousand words” is one of those timeless phrases.

 

Photos

Take photos all year, and lots of them.

File them in an organized manner.

Just getting started with your business or a certain product?

Take photos anyway while in this stage. When you decide to build your website → Continue reading: Photo and Video Tips

Are you doing a good job of supporting your marketing staff?

Whether you hire a contractor to assist a few hours a month or are able to assign a staff member to marketing, it’s important for them to succeed. Their success is your success.

It’s in your best interest to support their efforts, and give them the tools they need to accomplish great things for your → Continue reading: Are you doing a good job of supporting your marketing staff?

Graphic Design on a Budget of Less than $200

Working with a graphic designer can take your marketing materials from looking like you struggled to pull them together yourself, to professional beacons of marketing for your business.

But I don’t have thousands of dollars to spend!

Duly noted.

However, there are some ways to give your materials a boost while spending less than $200.

→ Continue reading: Graphic Design on a Budget of Less than $200

4 Ways Marketing is like Monarchs

Monarch butterflies are beautiful creatures that go through a lot during their life from a tiny egg to graceful butterfly. Building a successful base of marketing for your business is also a journey. Here are a some of the similarities between these journeys.

1 – The Beginning is Especially Challenging

The female monarch butterfly lays → Continue reading: 4 Ways Marketing is like Monarchs

Menu, Funnel or Something More Earthy?

Menu, Funnel or Something More Earthy? 3 Ways to Think About Customer Development

To be successful, you not only need to attract customers but you need to have customers who grow with you. Here are three ways to think about customer development.

Menu

A restaurant menu provides choices in categories such as appetizers, entrees and → Continue reading: Menu, Funnel or Something More Earthy?

4 Tips To Organize Group Meetings Faster

Have you ever tried to organize a group meeting? Has it ever become a marathon session of emails trying to come up with a date and time?

Meetings are an often essential part of the marketing process. Sometimes it involves team members tackling a specific project – like a website. Other times it → Continue reading: 4 Tips To Organize Group Meetings Faster

Are you underestimating your marketing costs?

Setting a marketing budget and estimating costs is always challenging.

Often when we think of the word ‘cost’ we think in terms of money – dollars and cents.

In terms of marketing, we may think of cost as the fee to book the newspaper ad or the cost to have a display at a health → Continue reading: Are you underestimating your marketing costs?

Where is THAT photo? 7 Steps to Building your Photo Bank

As the timeless saying goes… “a picture is worth a thousand words.” Not only do photos communicate information and emotions, they grab and focus attention.

But how do you build a bank of photos?

And how do you do it so they are easy to find? Because you see… even if you take great photos → Continue reading: Where is THAT photo? 7 Steps to Building your Photo Bank

5.1 Steps to Blogging

Have you seen them? Are you on their email lists? Those amazing businesses who send out these incredible looking e-newsletters on a weekly basis, each one leading to yet another fantastic blog post?

Maybe you’re inspired? Perhaps intimidated?

Remember, we all have to start somewhere!

You’ve got a to do list that’s really long. → Continue reading: 5.1 Steps to Blogging

5 Questions To Ask Before Hiring a Website Developer!

Hiring a website developer to revamp or create a website for your business is a major investment. Not only does it cost money to hire a developer, you will also spend a lot of your own time on the project. You will also have to balance what you would like your website to achieve versus → Continue reading: 5 Questions To Ask Before Hiring a Website Developer!