Photo and Video Tips

The statement “a picture is worth a thousand words” is one of those timeless phrases.

 

Photos

Take photos all year, and lots of them.

File them in an organized manner.

Just getting started with your business or a certain product?

Take photos anyway while in this stage. When you decide to build your website in January it’s going to be hard to run out and take a quick picture of those fabulous heirloom tomatoes you like to grow.

Tips:

  • You can always reduce the resolution of the photo, but you can’t increase it. Check the settings on your cell phone or camera. Take photos and look at their size and quality on a computer screen before assuming they will be useable for marketing. (Especially important if the images will ever be printed – say in a brochure or on signage.)
  • Consider your background. Yup, that smoothie looks awesome, but in the background I can see a stack of dirty dishes.
  • Take shots from different angles. If you are like me, you are an amateur photographer so it can be hard to judge lighting. By taking photos at different angles you will have more to choose from.
  • Talk to your graphic designer or web designer and get tips from them. Do they need wide landscape shots for that picture banner on your website, close-ups?, something farther away?
  • Pose it! Well it won’t work well with farm animals or butterflies but with people it’s a must. Pose people, have them turn and look at the camera and look happy!
  • Have them freeze at what they are doing to avoid blurry movements in the photo.
  • Watch for reflections in windows, mirrors, glass, stainless steel etc.
  • Take lots!

 

Videos

Videos are also getting easier.

Tips:

Keep them short – 30 seconds to 2 minutes.  The longer your video is, the longer it will take to load and the more likely someone will give up and exit it.  People are also busy and have short attention spans.

But you have too many exciting things to share? Create a series of short videos rather than a long 5-8 minute video.

If you want to get fancier include your branding in your video. For example, your logo always appears at the end with your website address. The bottom of the screen always shows the title of

the video.

Tip: Get a tripod.  Nothing drives me nuttier than shaky videos. They are relatively inexpensive (under $50).

**

This all said, just do it. It’s not going to be perfect. Try to do it as well as you can, but the most important thing is to take some photos or video and get them online.

Comments are closed.